“After an extensive review of its capabilities, followed by calibration and testing with our data, Virgin America became convinced that airRM can benefit our revenue management efforts.”
Virgin America Selects airRM as Its Revenue Management System
SEATTLE - June, 9 2015
Revenue Management Systems (RMS) is excited to announce that Virgin America selected and has recently begun production use of airRM, its state-of-the-art revenue management and reporting software. airRM provides airlines with a multitude of tools to analyze, forecast and optimize their passenger demand allowing them to utilize the most appropriate inventory controls for the variety of markets they serve.
"After an extensive review of its capabilities, followed by calibration and testing with our data, Virgin America became convinced that airRM can benefit our revenue management efforts," said Kevin Ger, Vice President, Revenue Management, Virgin America. "airRM's nineteen forecasting methods and its automatic selection of the most accurate create a superior foundation for optimization and ultimately the best possible seat allocations. In addition, we look forward to the efficiency gains and reporting capabilities that will make our revenue management team more productive and informed."
"As one of the most innovative Airlines in the USA, we are very pleased to welcome Virgin America to the growing list of airlines which use airRM to maximize their revenue," said Ben Druce, Vice President Consulting Services. "In today's dynamic airline marketplace, the ability to react quickly to competitors while easily implementing pricing and inventory strategies is critical. RMS worked closely with Virgin America to ensure airRM's next-generation forecasting and optimization models were calibrated to produce the best results possible and allow the system to run on full auto-pilot. With its robust suite of sophisticated inventory control methodologies, reporting tools and analytical modules, airRM will provide Virgin America the power to achieve their revenue management goals."
About Virgin America
Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities -- like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 -- including being named both the "Best U.S. Airline" in Condé Nast Traveler's Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards for the past seven consecutive years. For more: www.virginamerica.com
About Revenue Management Systems, Inc. and airRM
Revenue Management Systems, Inc. has been developing airline revenue management systems in cooperation with some of the most successful airlines in the world today. Their most popular product, airRM, is used by over 50 airlines including Ryanair (Ireland), AirAsia (Malaysia) and Jetstar (Australia). airRMexpress, their newest offering, brings affordable forecasting and optimization technology to the hundreds of small airlines around the world. Together, airRM and airRMexpress help airlines realize higher revenues and increased staff productivity. RMS, founded in 1996, is a privately held company headquartered in Seattle, Washington (USA) with offices in Australia, Great Britain, The Netherlands, Spain and Singapore.
More information about airRM and RMS may be found at www.revenuemanagement.com.
Revenue Management Systems, Inc.
Martin Kaduc +1 206 518 5198