Designed in partnership with some of the most successful airlines in the world, airRM is a truly effective revenue management solution. Going beyond its core forecasting and optimization capabilities, the system has grown to include more data sources and contain more tools, making its users more productive in their day-to-day management of inventory.
Traditional RM systems focus on individual flight departures, providing users with tools to help them make decisions and examine information – one departure at a time. airRM provides analysts the ability to manage thousands of flights simultaneously.
Imagine being able to display information for all flights in a market, for a week, on a single interactive screen. Or imagine the ability to display all flights for the next month where your competitor has a lower available fare and then being able to update all those flights at once with the action you desire. Selectable numeric and color-coded indicators allow users to see what is happening at your airline at a single glance and to understand the integrated relationship of surrounding flights.
Proven Forecasting and Optimization
airRM incorporates sophisticated, time-tested forecasting and optimization models. Originally designed as an O&D revenue management system, it can apply those models whether your airline uses a leg, segment or O&D-based inventory strategy.
airRM is not a black box: forecast analysis tools allow for in-depth examination of the information used to build forecasts for individual flight departures. Users are able to examine, modify, reconfigure, recalculate, and assign specific forecasts to flights. Forecast accuracy tools allow for an in-depth examination of the accuracy of forecasts created by the system, over time.
Optimization models have evolved to meet the demands of the airline industry – from the Littlewood EMR model, through several generations of EMSR models, and on into today’s price elasticity based models. airRM delivers all of these optimizers together in a single product. This provides your airline with the flexibility to select the best optimizer for your particular situation, with the goal of maximizing revenue on every flight and throughout the network. Individual optimization variables may be configured at a system, market, or flight departure level.
Tools for Every Occasion
airRM never lets you down. Sometimes, because of high variance or no data at all, you can't rely on traditional forecasting and optimization. Rather than having to manually set inventory during these times, or even worse; having to overcome the spewing of ill-advised recommendations from a mathematical model suffering the garbage-in, garbage-out syndrome, airRM offers sane alternatives. The Business Rules feature of airRM is one of those alternatives and gives airlines a tool based on the fundamentals of revenue management theory.
More Data, Better Decisions
airRM pioneered the use of non-traditional data sources to help airline revenue management analysts manage their flights. The first system to incorporate competitive fares, airRM presented this valuable information to users years ago. When airlines needed to know the ultimate question: how were inventory settings affecting booking rates, airRM added look-to-book data from web analytics providers.
PNR, O&D crossing traffic, OAG, ATPCO, T-100, DB1B, Twitter, Tour Operator, Ancillary Revenues and Weather Reports are some of the other data sources currently found in airRM. And list won't stop there: as airline customers require new information, airRM will be enhanced to incorporate it.
airRM stores a tremendous amount of historical revenue, inventory, booking and third-party information providing users with a powerful, ad-hoc reporting solution. Users may create reports on the fly, save them to be run again at any time, edit saved reports to get different result, graph the results, or export the results in a number of formats. Saved reports can be scheduled for automatic generation and then sent to a list of email addresses or a selected printer.
Until you have seen airRM reporting capabilities, it is impossible to understand the power available at your user's fingertips.
airRM is a continually evolving airline revenue management system with ground-breaking tools not available in any other system on the market today. airRM integrates and displays a wealth of critical information from multiple sources allowing analysts to take full advantage of fleeting opportunities in the marketplace. airRM is a comprehensive and robust solution that is focused on helping users make better, more efficient, more informed, and, ultimately, more profitable decisions for your airline.